Marketing On A Tank Of Gas is a Grassroots Playbook to Fuel Your Franchise or Small Business
“You just need one tank of gas, a little hustle, and this playbook.”
Created for franchisees, general managers, and small business owners, Marketing on a Tank of Gas is a no-fluff, action-packed guide that helps you turn everyday outings into meaningful marketing opportunities. Whether you run a dog daycare, a pizza shop, a home service business, or a wellness studio—this book gives you the roadmap to win locally and grow organically.
How much marketing can you get done on a single tank of gas?
This playbook answers that question with 10 strategic “Stops” designed to help you build visibility, referrals, and community relationships without spending a fortune or waiting on anyone else to do it for you.
This playbook will get you out of the building and into the hearts of your community, without needing an internal marketing team or a six-figure budget.
Reframe the way you think about local marketing. No jargon. No fluff. Just real-world ideas with real traction.
Before you hit the streets, you’ll prep your trunk toolkit, perfect your 1-minute pitch, and mentally gear up for marketing with confidence—even if you’re not naturally outgoing.
Learn how to build authentic, reciprocal partnerships with nearby businesses using scripts, flyers, co-promos, and walk-in goodwill that leads to referrals.
These are your overlooked goldmines—PTAs, Rotary Clubs, Facebook groups, and community corkboards. You’ll learn how to insert your brand into trusted community spaces—without being pushy.
From booth basics to small-budget hacks (hello, bubble machines and spin-to-win wheels), this chapter teaches you how to stand out in a crowd, capture leads, and make the most of foot traffic.
Every town has a hidden marketing gem. Maybe it’s the dog park, maybe it’s the HR manager who orders team lunches. This chapter helps you identify your X-Factor and leverage it for exponential visibility.
Ditch the ad spend? Maybe… but definitely master low-cost tactics like branded treat bags, chalkboard signs, and creative gift drops that make people smile and remember you.
What happens offline should show up online. This chapter turns grassroots moments into buzzworthy content using nothing more than your phone and a little creativity.
Marketing in the wild doesn’t always go as planned. Laugh through the missteps, learn from awkward moments, and keep your wheels turning.
Build consistency with checklists, rally your team, and reset your local strategy so the momentum doesn’t fade after one tank.
Learn how to track your walk-ins, reviews, community buzz, and lead flow using simple methods that make data easy to act on.
You’re not just running a business—you’re becoming a fixture in your neighborhood. Let’s make sure your name gets known, remembered, and recommended.
When you purchase the Marketing on a Tank of Gas Playbook you will receive a PDF copy of the playbook plus exclusive access to the Franchise GM Marketing resource library.
across multiple franchise verticals that can work in any community
for outreach, events, partnerships, and follow-up
to keep you accountable and inspired
with humor, stories, and encouragement throughout
Start filling your business with customers who already live, work, and play right around the corner.
